Karen Ortiz
Diseño y construyo productos web impulsados por IA, de la arquitectura al último píxel.
Software Engineer enfocada en Product Engineering & Web Experiences. Diseño sistemas, componentes y agentes que conectan UX, infraestructura y AI en productos listos para producción.
- Arquitectura y desarrollo web con Next.js, Astro, TypeScript y stacks desacoplados.
- Design systems token-first y librerías npm para equipos de producto distribuidos.
- Integraciones con IA (MCP servers, LLMs, automatización) que habilitan a equipos no técnicos.
Conecto ingeniería sin la fricción habitual del handoff.
Senior product thinking
Diseño con objetivos de negocio, comportamiento de usuario y restricciones técnicas en mente.
Built to ship
Mi trabajo se traduce limpiamente en sistemas, componentes y código listo para producción.
AI con intención
Uso IA donde mejora flujos de trabajo, herramientas o valor de producto.
Colaboración sin fricción
Trabajo rápido con founders, designers y engineers a lo largo de todo el ciclo de producto.
Product & UX Engineering
Defino, diseño y construyo nuevas features o productos completos. Research ligero, UX/UI, prototipos y desarrollo fullstack en el mismo flujo.
Modern Web Experiences
Desarrollo sitios, dashboards y aplicaciones web integrando APIs, bases de datos y servicios externos listos para producción.
AI-Driven Interfaces & Workflows
Diseño y construyo interfaces context-aware donde la IA tiene sentido, convirtiéndola en agentes y automatizaciones que mejoran tu producto y procesos internos.
Design Systems & Internal Tools
Creo o evoluciono tu sistema de diseño, librerías de componentes y herramientas internas para que producto, diseño y dev trabajen sobre la misma base.
UX & Conversion Improvements
Optimización data-driven para productos activos. Analizo flujos de usuario, cuellos de botella y métricas de retención para desplegar mejoras focalizadas.
Architecture & Tech Guidance
Guío a founders y equipos pequeños a tomar buenas decisiones de stack, arquitectura e integraciones. Pensando en lo que necesitarás en 6 a 12 meses, no solo en el próximo sprint.
Empresas y equipos de ingeniería que confían en mi trabajo
Colaboro con equipos en LATAM, Estados Unidos y Europa que se toman en serio el diseño de producto, la arquitectura y la IA aplicada.
Desde startups en etapa temprana hasta equipos de producto establecidos, colaboro de forma cross-funcional con Producto, Diseño e Ingeniería para lanzar experiencias web, integrar IA en flujos reales y convertir decisiones en código listo para producción.
Algunos de los equipos y marcas con los que he trabajado en distintas industrias y geografías.
- Colaboración remote-first con founders, PMs, diseñadores e ingenieros en todo el mundo.
- Trabajo en producción: landing pages, design systems, herramientas con IA y plataformas full-stack.
- Foco en craft, performance e iteración rápida a través de zonas horarias.
Houston
Hong Kong
CDMX
Panama
New York
Madrid
San Francisco“Karen has demonstrated a deep commitment to excellence, consistently delivering high-quality frontend solutions. Her solid technical knowledge and ability to innovate set her apart.”
“Karen demonstrated outstanding expertise in UX/UI design, standing out for her proactivity and strategic mindset. Her ability to align product vision with brand identity made a significant impact on our business.”
“Her ability to work as part of a team, her creativity, and her attention to detail were key aspects that stood out in her performance. Her support and guidance were invaluable, allowing me to grow professionally.”
“An excellent colleague! Always cheerful, incredibly creative, and highly punctual. Her contributions to Spil Creative have been invaluable.”
“Dedicated and proactive, always eager to learn. Karen has done an outstanding job in every project, and I truly enjoy working with her.”
“Karen stands out for her intelligence, attention to detail, and ability to learn fast. She consistently brought clear solutions, meaningful improvements, and a strong user-centered perspective to every project.”
“Her constant willingness to learn has kept her at the forefront of her field. Karen has shown excellent communication skills with both team members and clients, ensuring timely delivery of high-quality projects.”
“Her commitment and professional ethics were fundamental to the success of our projects. She is an exceptional professional who brings value and quality to every project she is involved in.”
“Karen took complex requirements, broke them down, and turned them into clear, functional interfaces. She proposed UX improvements and ensured brand guidelines, accessibility, and performance were respected across every deliverable.”
“Karen has demonstrated a deep commitment to excellence, consistently delivering high-quality frontend solutions. Her solid technical knowledge and ability to innovate set her apart.”
“Karen demonstrated outstanding expertise in UX/UI design, standing out for her proactivity and strategic mindset. Her ability to align product vision with brand identity made a significant impact on our business.”
“Her ability to work as part of a team, her creativity, and her attention to detail were key aspects that stood out in her performance. Her support and guidance were invaluable, allowing me to grow professionally.”
“An excellent colleague! Always cheerful, incredibly creative, and highly punctual. Her contributions to Spil Creative have been invaluable.”
“Dedicated and proactive, always eager to learn. Karen has done an outstanding job in every project, and I truly enjoy working with her.”
“Karen stands out for her intelligence, attention to detail, and ability to learn fast. She consistently brought clear solutions, meaningful improvements, and a strong user-centered perspective to every project.”
“Her constant willingness to learn has kept her at the forefront of her field. Karen has shown excellent communication skills with both team members and clients, ensuring timely delivery of high-quality projects.”
“Her commitment and professional ethics were fundamental to the success of our projects. She is an exceptional professional who brings value and quality to every project she is involved in.”
“Karen took complex requirements, broke them down, and turned them into clear, functional interfaces. She proposed UX improvements and ensured brand guidelines, accessibility, and performance were respected across every deliverable.”
Sobre mí
Las empresas trabajan conmigo por mi sentido de producto + instinto técnico.
Conecto product thinking, UX e ingeniería, para que las decisiones tengan sentido para los usuarios, el negocio y el codebase.
Me importa el craft, desde la arquitectura y el design system hasta la última micro-interacción en producción.
Defino sistemas escalables (design tokens, componentes, herramientas internas) que ayudan a los equipos a moverse más rápido.
Uso IA con intención, convirtiéndola en workflows, agentes y herramientas que realmente ayudan a los equipos a entregar mejor trabajo.